📘 In This Guide
🧑 1. Optimise Your Google Business Profile
Your Google Business Profile is often the first thing customers see. Most businesses don’t optimise it properly — meaning you can get far more visibility simply by filling everything out fully.
Upload high‑quality photos, add your services, answer questions, and post weekly updates. These signals help you rank higher in Google Maps for local searches without spending money on ads.
📲 2. Leverage Social Media Organic Reach
Posting consistently on platforms like Facebook, TikTok, or Instagram can create strong engagement without financial investment.
Focus on simple, relatable content such as tips, “day in the life” posts, transformations, reviews, and quick how‑to videos that build trust and rapport.
📧 3. Use Email Marketing Effectively
Email is still one of the strongest marketing channels. Even small lists can convert well if you send valuable updates and occasional offers.
Create simple sequences: welcome email → value email → soft pitch. Tools like MailerLite or Brevo let you do this free.
🔍 4. Create SEO‑Driven Blog Content
Blog posts help you capture search traffic that your competitors ignore. Write about problems your customers Google, such as pricing guides, tutorials, and comparisons.
SEO‑focused content builds authority, grows organic traffic, and can generate leads on autopilot.
💎 5. Run Low‑Budget PPC Campaigns
You don’t need a huge budget to start running profitable ads. Even £3–£10/day can bring in quality leads if your targeting is right.
Start with Google Search ads and only target keywords with clear buying intent such as “service near me” or “best [service] in [your town]”.
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